Your Signature Story

One of the most common objections in sales is the “3 Bidsobjection. We all know what our prospect is doing. They’re hunting for the best deal. But the best deal isn’t necessarily the cheapest price. It’s the best value for the price they’re paying. It’s our job to show our prospects the value of our company and the level of service they’ll receive. One of the best ways to do that is by using your signature story. When used correctly, your signature story will either shut the “3 Bidsdoor or give you an opening to close the “3 Bidsdoor later.

Watch this week’s tip to learn how to effectively use your Signature Story.

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