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Why Small Talk Is a Big Deal — And What to Do If You Hate It

January 20, 2019

We’ve all heard it a thousand times: “People buy from people they like!” “Engage your customer!” “Ask questions about their family and hobbies!” “Become their friend!” And deep down you may even believe that small talk leads to relationship building, which is of course, important to your business. But, what if on the surface you feel that chitchat about weather, sports or your prospect’s family is a waste of time and you would just rather get right down to business?

Read the full article by Weldon Long at Entrepreneur: