Shoulder Season Tune Up
How Great Techs and Salespeople Create Revenue
When Others Wait for the Phone to Ring
Live Sales and Service Tech Training | September 25-26 | Mr. Long’s Personal Car Barn | Colorado Springs, CO
Building High-Performance HVAC Sales and Service Teams—One Consistent Step at a Time
Join Weldon Long, New York Times bestselling author and one of the most trusted voices in residential HVAC sales, for this immersive, hands-on training event designed to elevate your sales performance from the ground up.
In this exclusive two-day live event, Weldon breaks down the proven HVAC Sales Hallway™ system—page by page—giving your team a repeatable, pressure-free framework to build trust, close more jobs, and increase average ticket size.
Live Sales and Service Tech Training
Shoulder Season Tune Up
Friday, September 25 – Saturday, September 26, 2026
Day 1: 8:30 AM – 4:00 PM MST | Day 2: 8:30 AM – 1:00 PM MST
Doors open at 8:00 on both days
Mr. Long’s Personal Car Barn | Colorado Springs, CO 80906
Who Should Attend
- Selling Techs and Sales Professionals: Gain the skills to close more deals and maximize your earnings.
- HVAC SERVICE TECHNICIANS: WHO WANT TO LEAD THE CONVERSATION AND SERVE AT THE HIGHEST LEVEL
- Sales Managers: Learn how to coach and inspire your team to hit their goals consistently.
- HVAC Business Owners: Understand how to build a high-performing sales culture within your organization.
Inside Look at Mr. Long’s Car Barn
Welcome to Mr. Long’s Personal Car Barn—not your typical event space. This place is packed with serious horsepower, from Ferraris to classic muscle cars, and it’s the perfect setting for big ideas and even bigger business moves. It’s where Weldon hosts his masterclasses, surrounded by the machines he loves and the mindset that built them. If you’re here, you’re in the right place to shift your business into high gear.
What You’ll Learn:
- The step-by-step HVAC sales process used by top-performing Comfort Advisors
- How to present value-driven options that increase your average sale
- Techniques to build urgency and trust, without high-pressure gimmicks
- Simple follow-up strategies that turn “maybe” into “yes”
- The mindset and skill set behind elite-level HVAC sales success
- The strategy top techs use to set high-quality sales leads consistently
Agenda
Day 1 – Friday, September 25
Location: Weldon Long’s Car Barn, Colorado Springs, CO
Start Time: 8:30 AM | End Time: 4:00 PM
Doors Open: 8:00 AM (Breakfast Snacks & Networking)
Note: Doors remain closed until 8:00.
Morning Session: (8:30 AM – 12:00 PM)
- The Prosperity Mindset & Opportunity Thinking
Most contractors believe shoulder season is something that happens to them. Top performers understand that shoulder season is something they prepare for and capitalize on.
In this session, Weldon will share the mindset principles that separate average performers from top producers and teach your team how to create opportunities regardless of market conditions.
- Why top-performing techs and salespeople never rely on demand to create results
- The Power of Consistency and the mindset behind long-term success
- How beliefs impact communication, confidence, and close rates
- Focusing on the process—not the result
- Turning fear, rejection, and uncertainty into confidence and action
- Creating a culture of accountability and ownership
- Why opportunity is always present—even during slower months
- Developing the habits and disciplines that drive consistent performance
Lunch Break:
- Catered Lunch Provided On-Site (12:00 PM – 1:00 PM)
Afternoon Session: (1:00 PM – 4:00 PM)
- The High-Performance Sales and Service Call
The easiest revenue you’ll ever generate comes from opportunities already sitting in your existing customer base. Learn the proven process Weldon has used to help contractors increase average tickets, improve close rates, and maximize every sales and service opportunity.
- The Six Crucial Conversations every service tech must master
- How to conduct a Comfort Survey that uncovers hidden problems
- Expanding the problem without pressure or manipulation
- Repair vs. Replace conversations that homeowners appreciate
- Presenting options that increase average ticket size
- Creating urgency without sounding “salesy”
- Eliminating missed opportunities during shoulder season
Cocktail Reception: (4:00 PM – 5:30 PM)
- Enjoy drinks, hors d’oeuvres, networking, and time with Weldon at the Car Barn.
Day 2 – Saturday, September 26
Start Time: 8:30 AM | End Time: 1:00 PM (Early wrap for travel convenience)
Doors Open: 8:00 AM (Breakfast Snacks & Networking)
Note: Doors remain closed until 8:00.
Morning Session: (8:30 AM – 12:00 PM)
- Role-Play Workshop: Real Calls. Real Results.
Training creates awareness. Practice creates confidence.
- Conducting effective Comfort Surveys
- Uncovering hidden homeowner problems and opportunities
- Presenting options with confidence
- Repair vs. Replace conversations
- Handling common objections
- Asking for the order without pressure
- Live role-play, coaching, and feedback from Weldon and the training team
Leave with the confidence to increase average tickets, improve close rates, and create more opportunities on every call.
Final Session: Implementation & Q&A: (12:00PM – 1:00 PM)
- Finish the Year Strong
The fourth quarter can be one of the most profitable times of the year—if your team is prepared.
- Open Q&A with Weldon
- Identify the revenue opportunities hiding in your current customer base
- Build a shoulder season action plan
- Create accountability around implementation
- Learn what top-performing companies are doing right now to finish the year strong
- Immediate action steps to increase revenue before year-end
Boxed Lunch To Go: 1:00PM
What Past Event Attendees are Saying About Their Experience
About Weldon long
Meet Weldon Long, New York Times bestselling author and HVAC sales expert with over 20 years of experience scaling profitable HVAC businesses. Having built and sold six companies—some exceeding $15 million in revenue—Weldon has mastered the strategies that drive consistent success in the HVAC industry.
At the HVAC Sales Summit, Weldon will share the proven processes that have helped countless HVAC professionals maximize every opportunity, perfect their sales systems, and scale their businesses to new heights. His focus is simple: turn your existing leads into game-changing results, unlocking the true potential of your company.
Join Weldon at this transformative live event and learn how to elevate your sales, grow your revenue, and secure your financial future.
Are you ready to take the next step in your HVAC sales journey?
Weldon Long is a bonafide expert in growing Residential HVAC companies and getting them prepared to sell at the highest multiples. When he came into our company things were good, but he made them better.
By organizing and refining our sales process, Weldon grew our sales and the margins skyrocketed. Once our profits skyrocketed, it was a tough decision to sell my company. It was like giving up a child. I had built that company from the ground up over 45 years.
But eventually the offers got so good, it was impossible to reject them. Weldon not only secured our retirement, but increased our profits to the point that generations of our family will have what they need to prosper.
I give him my highest recommendation.
Mary Jean Anderson
My Brother Jerry and I started our company, Bell Brothers Heating and Cooling, 25 years ago out of the back of our pizza restaurant.
The company grew steadily over the the years, but we felt there was something missing from our sales system and we knew it was costing us money.
We brought in Weldon Long and he reorganized our sales process and dramatically increased revenue and, more importantly, gross margins.
The result was an incredible company that grew to over $50,000,000 in annual revenue with massive profitability.
While we initially had no plans to sell, eventually we knew it was the right thing to do for our families and our team and our long term financial well being. When we sold, the systems and process in place earned us a 10X multiple. At the time it was one of the highest multiples in the country.
Whether you are preparing to sell your company or you just want to make it more profitable, Weldon will help you do it.
Kenny Bell
Several years ago I hired Weldon Long to come into my company, Service Champions, in Southern California. My company was doing amazingly well, but I thought we were still leaving money on the tables of homeowners in our market.
Weldon came in and immediately bonded with our sales team, and that was no easy task as our sales team was one of the best performing sales teams in the country. They didn’t feel like they needed some bald dude coming in to tell them how to do their job. But Weldon won them over with his warmth and professionalism.
Over the next year or so, he streamlined our sales process and had us humming along better than ever. We were more profitable than ever as well.
After 40 years in the business, this “ol’ plumber from the hills of Kentucky” decided it was time to slow down, so I began contemplating selling my company. We had many buyers pursuing us and one of the reasons for that was our sales system and the sales productivity Weldon helped us build. I eventually accepted an offer that created generational wealth for my family and several millionaires on our management team.
Weldon was an integral part of our team and our success. Regardless of the size of your company, if you want to grow or sell, he is the best in the country. I whole heartedly recommend him.
Leland Smith
Registration
Member Pricing
$2,000
Non-Member Pricing
$2,500
Limited to 50 Attendees!
This event is designed for HVAC sales professionals, managers, and business owners looking to elevate their skills and achieve consistent sales success. In order to maintain the highest level of engagement, we are capping the attendance at 50.
Tickets are non-refundable; however, any cancellations or no shows will receive a voucher good for any other event during the 12 months following the original event.
Sign Up Now
Cancellation Policy
All event tickets are non-refundable.
All transfer requests must be submitted in writing and are subject to approval.
Non-Member Ticket Holders:
If you are unable to attend, you may transfer your ticket to a future Weldon Long event with at least eight (8) days’ notice prior to the scheduled event date.
Requests made seven (7) days or less before the event are not eligible for transfer or credit.
Weldon Long Program Members:
If you are unable to attend, you may transfer your ticket to a future Weldon Long event with at least eight (8) days’ notice prior to the scheduled event date.
Requests made seven (7) days or less before the event are not eligible for transfer or credit.
FAQs
Hotel Suggestions
Hotel Suggestions (all within 10 minute drive to event)
Treat Yourself
- The Broadmoor (Weldon’s Favorite) – 1 Lake Ave, Colorado Springs, CO 80906
- Garden of the Gods Resort – 3320 Mesa Rd, Colorado Springs, CO 80904 (a little farther but beautiful)
- The Mining Exchange – 8 S Nevada Ave, Colorado Springs, CO 80903
Budget-Friendly Options
- Element Colorado Springs Downtown – 55 Costilla St, Colorado Springs, CO 80903
- DoubleTree by Hilton – 1775 E Cheyenne Mountain Blvd, CO 80906
- Hampton Inn & Suites – 2910 Geyser Drive, CO 80906
Airport & Transportation
Local Airports
- Colorado Springs Airport (COS): ~7 miles (approx. 12-minute drive)
- Denver International Airport (DEN): ~90 miles (approx. 1 hour 30 minute drive)
Transportation: Uber or rental car recommended
Parking
Self-Parking: Free on-site parking – However, limited availability — please rideshare if possible
Dress Code
Dress Code: Business Casual
Questions
Questions? For any questions or assistance, contact Krysta (949-370-8106) or krysta@weldonlong.com
Places to See / Things to do
- Garden of the Gods
- Pro Rodeo Hall of Fame
- Olympic Museum
- Pikes Peak
- Seven Falls
- The Broadmoor
- North Cheyenne Cañon Park (for hiking)
- Manitou Springs
- Cave of the Winds (good for families)
- The Incline (for the adventurous one)
Recommended Places to Eat
Casual / Family Friendly
- Rudy’s BBQ
- White Pie
- Shuga’s
- Streetcar 520
- COATI
- Mother Muffs
- Rusty Crab Daddy
Steakhouse / Fine Dining
- Prime 25
- Mackenzies
- Roth’s Sea & Steak
- Del Lago at the Broadmoor
- Four by Brother Luck
- The Rabbit Hole
Cancellation Policy
All event tickets are non-refundable.
All transfer requests must be submitted in writing and are subject to approval.
Non-Member Ticket Holders:
If you are unable to attend, you may transfer your ticket to a future Weldon Long event with at least eight (8) days’ notice prior to the scheduled event date.
Requests made seven (7) days or less before the event are not eligible for transfer or credit.
Weldon Long Program Members:
If you are unable to attend, you may transfer your ticket to a future Weldon Long event with at least eight (8) days’ notice prior to the scheduled event date.
Requests made seven (7) days or less before the event are not eligible for transfer or credit.
What World-Class Teachers Are Saying
About Weldon Long
“Quite a story, Weldon! Congratulations on your turn around from prison to contribution.”
Anthony Robbins
Bestselling Author and
Life Transformation Coach
“I am convinced Weldon has a very special mission in life.”
Stephen R. Covey
Author- The 7 Habits of Highly Effective People
“To become the person of your dreams, read, absorb, and take the ownership of Weldon’s ideas”
Mark Victor Hansen
Author – Chicken Soup for the Soul
“Everyone should hear his powerful message.”
Tom Hopkins
Author – How to Master the Art of Selling
